Why Provider Data Matters in the Digital World

In a recent webinar titled, “Maximizing the Value of your Digital Initiatives with Enterprise Provider Data Management” healthcare organizations are offered a new way to look at and considered how they define ‘what is provider data?’ and how they can use that data to take action in a consumer-focused, digital world.


There is more information and data now than there ever has been.


We’re surrounded by so much data and for health systems, that data is all over the place. The data is siloed, departments are siloed, and systems infrequently sync with each other. Yet, in order to be successful and make decisions not only at financial and operational level, but also to improve the quality of care and patient experience, health systems need real-time, accurate, actionable provider data.


So, how can they get there? By redefining what ‘provider data’ is.


Redefining Provider Data


Traditionally “provider” or “provider data” conjures up the image of a single person. However, as Tom White, CEO and Founder of Phynd, explains during the presentation, “Yes, ‘providers’ are people, but they are also places, like a diagnostic center or an urgent care, and services, so an MRI or a virtual visit.” And your providers are your products.


Meaning, an MRI is a product, an urgent care encounter is a product, a telehealth visit is a product.


Provider Data Management in a Digital World


Historically speaking, there has not been any platform for health systems to manage and integrate this view of the world. There are data warehouses that exist, but they’re mainly focused on business intelligence (BI). Or provider data gets integrated into the EMR, which is then used as a makeshift repository. The problem is they’re not designed to be enablers of healthcare consumerism.


When you look at provider data management through the lens a global and instantaneous product world, you know that consumers are used to the ease and use of platforms like Amazon, who has systematically categorized and catalogued their products for an optimized consumer experience. Now, patients are becoming more interested in and demanding more of our healthcare systems. They want easier, better access to care. And as a result, healthcare has become more consumer-focused, highlighting the need for provider data to shift into the engine powering health systems “digital store front”.


Why a Provider Data Management Platform


Provider data is fluid and complex. To successfully execute on digital initiatives, it's important that health systems look at provider data management as an opportunity to make provider data a strategic asset for the organization. They require a platform that enables them to index and understand what they have as far as products and then to elevate it so it can enable many different services for consumers.


Phynd, is a platform built specifically for provider data management. It empowers health systems to: convert from siloed to centralized data. Unusable to actionable data. And outdated to real-time enterprise-wide synced data.


Phynd enables health systems to manage their providers like products, creating standardized and usable data that is then surfaced to public-facing sites for consumers to take action on.


Provider Data In Action:


How have Phynd clients leveraged their provider data in ways that put them at the forefront of digital innovation?


1.) People: Confirming that providers (retired, part-time and non-employee) are credentialed and have licenses to administer the COVID-19 vaccine delivery

2.) Places: Building robust profiles for COVID-19 testing sites and then sharing that data via a consumer-facing website

3.) Services: Adding virtual visit as search criteria on their Find A Doctor website for consumer self-search and schedule


A parting thought to consider. Can you create action on your provider data? Can you deliver the right information, at the right time, to the right people, to make the right decisions?


If you’d like to hear more, get access to the complete webinar here.


This webinar was presented by HIStalk and co-hosted by Phynd, a symplr company and KLAS Research.