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The Differences between Phynd’s Unified Provider Management Platform and a Data Warehouse

By Blake Marable | August 25, 2015

There is a huge difference between a data warehouse like Informatica and Phynd’s Unified Provider Management (UPM) platform.

A data warehouse simply collects, stores and retains static information for use as it is needed. On the other hand, the Phynd UPM platform dynamically manages the operational data on all of a healthcare organization’s providers (credentialed, referring, mid-levels and others) pulling data from the EMR, credentialing and other systems, while enabling workflow for front-line teams to update/edit the provider data directly in Phynd.

Simply stated, a data warehouse solution provides centralized information storage. Phynd’s dynamic UPM platform proactively allows healthcare facilities to manage and share a single, verified, custom profile on each of their providers, regardless of where that data is stored in their multiple, legacy financial, operational and clinical IT systems.

The Phynd UPM Platform Compared to a Data Warehouse at a Glance

  • A data warehouse is an integration point from which Phynd call pull information.

  • Phynd manages an enterprise, operational view of all providers with data from both external and internal sources; a warehouse does not have this capability.

  • Phynd enables hundreds of health system end-users to update/edit data on providers across an enterprise; a data warehouse cannot provide this service.

  • Phynd bi-directionally syncs provider data with the workflows of provider specific systems, such as EMR, credentialing, radiology and lab; a data warehouse cannot do this.

  • The Phynd Network is a national network of verified provider data that flows into a healthcare organization’s provider profiles; a data warehouse cannot provide this service.

The UPM platform manages a single, verified profile on each provider and synchronizes that information in real time to all IT systems across an entire hospital or health system to:

  • Optimize revenue cycle

  • Make provider data a manageable organizational asset

  • Improve productivity by breaking down data silos

  • Reduce labor costs

  • Streamline an organization’s systems, making integration of acquisitions easier and faster

  • Increase security of proprietary provider data which could be currently held in low/no security systems (i.e., spreadsheets, file drawers, etc.)

  • Provide full redundant backup of entire provider community

  • Extend the visibility and marketing reach in the referring community

  • Offer better visibility of licensing and sanction data, thereby mitigating risk

A data warehouse cannot provide these functionalities!

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