Make your digital front door truly best in class with patient-facing content and provider search, both powered by an advanced taxonomy.
Consumerism is front and center in health systems leaders’ minds. And patient-facing content is a key element of any strategy.
But where should health systems begin? Quick answer: Take a page from the digital consumer playbook – manage your providers like products, via a digital catalog, for effective provider search.
In an era when patients want to be increasingly self-sufficient on intelligent devices, health systems can use readily-accessible search for content and provider look-ups to optimize web experience. Effective patient-provider matching is completely dependent on accurately identifying providers by not only subspecialty but also using patient-friendly and clinical terms, as well as payor plans accepted.