Healthcare Innovation: For UNC Health Care, Managing Provider Data is a Step to High-Quality Care

As part of the ongoing road to value-based care, there is now a greater need for health systems to manage information about health plan participation and network affiliations for their providers. Indeed, provider data management is critical to running a profitable and efficient business.

In North Carolina, the Chapel Hill-based UNC Health Care—a state-run health system comprised of UNC Hospitals and its provider network, the clinical programs of the UNC School of Medicine, and nine affiliate hospitals and hospital systems in the region—has quite an interesting history. From 2011 to today, UNC Health Care has been defined by its owned and employed framework, which has doubled in its size of providers, licensed beds, and employees, says Robb Malone, Pharm.D., system vice president of practice quality, innovation, and population health services, UNC Health Care.

In recent years, Malone recalls, the system’s leaders began looking at how healthcare was evolving forward, including how population health management was becoming a critical component of care management. They then realized that partners and partnerships—specifically how to support independent providers and work with the community—were needed. “We don’t have to be all and own all. We just have to be good partners that deliver good services to our partners and patients, to make sure patients get high-quality care,” says Malone.

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About Phynd Technologies, Inc.

The Phynd 360° Provider Platform is a strategic enterprise platform managing all operational provider data: who the providers are, where they work, what they do, and what networks they serve. Phynd powers your core processes with robust provider data via easy-to-use provider enrollment, management, reporting and search workflows. Phynd integrates with EHR, credential management, patient-facing websites, and other systems which depend on intelligently searchable provider data. Phynd is used by more than 250 hospitals and is an Epic App Orchard partner. It shares a technology partnership with Healthwise, a leading provider of clinical content. Learn more at