From the time he was old enough to know, Tom White remembers how his physician father, a well-known and respected nephrologist in Dallas, was always on the phone. Calls from the hospital. Calls from patients. Calls from other physicians. Morning, noon, and night. It was part of the job.

Fast forward to the year 2000. Tom and his older brother Peter, recalling how essential verbal communication is to physicians and to patient care, zeroed in on the problem of verified communication of critical test results. They found that for some diagnostic physicians, particularly radiologists, delays and failures in communicating critical test results to referring physicians generated the majority of medical malpractice claims.

After the sale of their first company, Newscast, a real-time news provider to Fortune 500 companies, in 1997, Tom and his brother set out to develop a technology-based solution for the verified communication of critical test results. In 2000, they founded Vocada, Inc., based in Dallas.

Three years later, Vocada launched Veriphy, the first technology-based solution for Critical Test Result Management (CTRM). Four years and 125 hospital customers later in 2007, Vocada was acquired by Nuance Communications. Veriphy became part of the Nuance Healthcare division.

In conversations with doctors and hospital administrators, Tom encountered the proverbial elephant in the room: hospitals have no single, reliable source of comprehensive provider information for provider communications and information sharing.

The information, such as it is, exists only in multiple data silos, which do not support data sharing. This results in multiple problems: inefficiency, poor communication and coordination, a drain on productivity, billing delays, and more.

Where most people would see only problems, Tom White, serial entrepreneur, saw a huge opportunity. Thus, in late 2012, with help from a small group of investors, Tom founded PHYND Technologies, with the mission of taming the elephant in the room. Less than a year later, the company introduced the Phynd Universal Provider Management (UPM) Platform, the health care industry’s first Cloud-based integrated Provider Data Management Platform – a single source for comprehensive, validated provider information.

Major company milestones:

2013: Phynd is the first company to launch a SaaS healthcare provider data management platform.

2014: Yale New Haven Health, 5th largest hospital in the US, launches the Phynd UPM Platform with over 50,000 provider profiles. Yale frees up $70,000,000 in delayed billings.

2015: Phynd launches the Phynd Verification Service. Verifies 40,000 provider profiles.

2016: Phynd released the Phynd (Find) A Doc Search for Providers (both consumer facing and provider facing offerings).