From the time he was old enough to know, Tom White remembers how his physician father, a well-known and respected nephrologist in Dallas, was always on the phone. Calls from the hospital. Calls from patients. Calls from other physicians. Morning, noon, and night. It was part of the job.
Fast forward to the year 2000. Tom and his older brother Peter, recalling how essential verbal communication is to physicians and to patient care, zeroed in on the problem of verified communication of critical test results. They found that for some diagnostic physicians, particularly radiologists, delays and failures in communicating critical test results to referring physicians generated the majority of medical malpractice claims.
After the sale of their first company, Newscast, a real-time news provider to Fortune 500 companies, in 1997, Tom and his brother set out to develop a technology-based solution for the verified communication of critical test results. In 2000, they founded Vocada, Inc., based in Dallas.
Three years later, Vocada launched Veriphy, the first technology-based solution for Critical Test Result Management (CTRM). Four years and 125 hospital customers later in 2007, Vocada was acquired by Nuance Communications. Veriphy became part of the Nuance Healthcare division.
In conversations with doctors and hospital administrators, Tom encountered the proverbial elephant in the room: hospitals have no single, reliable source of comprehensive provider information for provider communications and information sharing.
The information, such as it is, exists only in multiple data silos, which do not support data sharing. This results in multiple problems: inefficiency, poor communication and coordination, a drain on productivity, billing delays, and more.
Where most people would see only problems, Tom White, serial entrepreneur, saw a huge opportunity. Thus, in late 2012, with help from a small group of investors, Tom founded Phynd Technologies. Less than a year later, Phynd introduced its Enterprise Provider Data Management (EPDM) Solution, a suite of SaaS applications and professional services that continuously gathers, manages and securely shares high quality provider data to improve clinical communications, revenue cycle, provider search, operational productivity and risk management. Phynd is the first healthcare IT company to offer an EPDM solution that combines external and internal data sources to create unique composite provider profiles crucial for healthcare business processes and patient carethe healthcare industry’s first SaaS integrated provider data management solution.
Major company milestones:
- 2013 — Phynd is the first company to launch a healthcare provider data management SaaS solution.
- 2014 — Yale New Haven Health, 5th largest hospital in the US, launches the Phynd EPDM Solution managing more than 50,000 provider profiles, enabling it to accelerate the recognition of $70M in delayed billings.
- 2015 — Phynd launches Phynd Verification Services and verifies 40,000 provider profiles during its first year.
- 2017 — Phynd launches Phynd Search Manager (formerly Phynd a Doc), a SaaS application to improve provider and location search. Duke University Health System is first client to implement.